The undisputed pre-eminence of Google took a beating with the emergence of facebook. With two forgettable forays into the social networking space, Google Buzz and Wave, being relegated to the back burner, Google has now come up with Google Plus, which takes Facebook head on. Facebook created internet history by building a robust networking platform that has been adopted by 750 million users. However, it has had its share of troubles with poorly positioned and sometimes absent privacy controls.
The uproar over privacy issues on Facebook prompted it to rework many of their features and publicize privacy options in order to keep scared users from deactivating their accounts. The introduction of Facebook Ads unveiled the revenue model of the social networking site. In a bid to attract users and advertising, Google launched Google Plus on June 18, 2011. Within a month, it had registered 25 million users. Although this is still miniscule compared to Facebook’s 750 million users, it is an indication of the rate of adoption of Google’s latest offering in the social networking arena. Google Plus has definitely created a buzz among users, with praise and criticism pouring in from all corners of the web. Here is a breakdown of what people are saying and thinking about the Google Plus versus Facebook face off.
1. Integration of services
The advantage of Google Plus lies in its being part of the suite of web services that Google offers. Seamless transition between services and universal log-in for Gmail, Google Reader, Picasa, etc., makes Google Plus especially attractive. Even for users who do not use the other services of Google, Google Plus offers them access to those services in the form of photo storage and basic editing, Sparks that allow you to build in a feed for topics that you like and text and multimedia chat. Google Plus alerts show up unobtrusively in your other Google services, so that you do not have to waste time checking your Google Plus page. In spite of offering messaging, photo storage, and lately, email, Facebook is still struggling to find a toehold in the space of allied services.
2. Feedback of User Preferences
Google uses the data it captures from user behavior on Google Plus to improve the results of Google Search, its core product, as well as to add value to its primary revenue earner, AdWords. Facebook has no such multi-use revenue model that it can route its user behavior into, beyond Facebook Ads.
3. Group Video Chat
This is one area that Google has come up on top of Facebook. Although Facebook did come up soon after with an enhanced chat module that offered video chat, Google Plus Hangout betters this by offering group chat, where up to 10 users can be logged in at the same time. The video and streaming quality is impressive.
4. Privacy Control
This has been a major issue with Facebook users, in spite of the List feature which allows you to share content with a specified list of people. However, like most of Facebook’s privacy controls, this is a feature that is lost to most users. Google Plus addresses this by letting you create Circles, groups of people that you would be considering part of a similar ‘circle’. Thus you can have one circle of friends, one of family, one of coworkers, and even customize them so that you can have a circle of different coworkers from different places of work.
5. User Base
The one place that Google Plus does lose out, at least as of now, is in the sheer number of users that Facebook has. If the purpose of your social networking is to connect back with lost friends, or to promote your cause, Facebook still remains way ahead.
The consensus among users is that Google Plus offers little that is new or different from Facebook other than the privacy control and the group video chat. The stream in Google Plus is almost a replica of the Facebook wall, and the Circles are really an upgrade of the Lists feature on Facebook. Google Plus still has bugs to iron out as it is relatively new out of beta. For those looking for a more secure social networking experience with greater privacy control and with easy integration of other web services from Google, Google Plus is an obvious choice. For those seeking a larger user base but not hampered by privacy concerns, Facebook remains the undisputed leader.
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About the author: Amanda Kidd is a blogger who is fond of writing on tech help and most expensive gadgets. She is all into computers and in recent times she learnt a lot about software downloads and android on windows mobile.












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