Google Panda- The untold secrets

Today i am going to disclose some secrets of google panda. Please do not ask me the sources as i am bound not to disclose them.

What is Google Panda?

It is a new algorithm announced by Google. It’s aim is to fight against content farms (duplicate content website) and bring up the blogs/site with original content and fight against the website that contains low quality articles,blog and simply copy and paste the description from other website to their website to increase the search engine rankings.

What are it’s effects?

On 24th Feb Google launched Panda and it slapped many websites by penalizing them in terms of search engine rankings and de-indexing as well. Many site owners complained that even though they had genuine contents but still their site was affected. No doubt it was not 100% success because i read in blogs that people found loopholes to bypass and gain rankings again.

On 12th May 2011 Google launched the Panda update and it badly affected many websites with bad contents. But it is still doubtful as it affected mainly UK websites and major UK websites were slapped badly. You may want to read more here.

How Google Panda Works?

Most of you people know and believe Google search engine is better than all other in the market. But very few of you might be knowing the secret behind the success. The main reason behind the success of google search is not only their unique algorithm but also huge amount of manual work in background. Its true because i have worked for one of the companies which hire people as freelancers to work for google. [Recently they also started working for microsoft]. The people are selected for work after multiple rounds of exams. They are given proper training before starting the work and they are paid at rates @per hour.

The Secret

Recently before rolling over the Google panda, these companies trained their freelancers to identify sites with poor quality articles and duplicate contents. After passing the algorithm the work comes to these people for final touch. This make sure that no such sites gets bypassed. This makes Google Panda a deadly weapon against such sites.

If you want to read more about the panda you can read the interview of the people behind this idea

How to safeguard yourself ?

Make sure you have useful document on your websites.

  • A useful document will pass a human inspection
  • A useful document is not ad heavy
  • A useful document is well linked externally
  • A useful document is not a copy of another document
  • A useful document is typically created by a brand or an entity which has a distribution channel outside of the search channel
  • A useful document does not have a 100% bounce rate followed by a click on a different search result for that same search query 😉
  • Amit Disclosed few more secrets how we can make sure our site is not affected. He wrote on his blog the following points.

    • Would you trust the information presented in this article?
    • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
    • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
    • Would you be comfortable giving your credit card information to this site?
    • Does this article have spelling, stylistic, or factual errors?
    • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
    • Does the article provide original content or information, original reporting, original research, or original analysis?
    • Does the page provide substantial value when compared to other pages in search results?
    • How much quality control is done on content?
    • Does the article describe both sides of a story?
    • Is the site a recognized authority on its topic?
    • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
    • Was the article edited well, or does it appear sloppy or hastily produced?
    • For a health related query, would you trust information from this site?
    • Would you recognize this site as an authoritative source when mentioned by name?
    • Does this article provide a complete or comprehensive description of the topic?
    • Does this article contain insightful analysis or interesting information that is beyond obvious?
    • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
    • Does this article have an excessive amount of ads that distract from or interfere with the main content?
    • Would you expect to see this article in a printed magazine, encyclopedia or book?
    • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
    • Are the pages produced with great care and attention to detail vs. less attention to detail?
    • Would users complain when they see pages from this site?

    Do not loose hope if your website is affected by Panda

    If your website is affected by Google Panda then do not simply loose hope. You may regain rankings. Focus on quality articles. Do “white hat” backlinks. Remember * No scrapebox blasts and no SENUKE.  Follow white hat techniques and you will your website back into action.

    Hope this article of mine will help you. Feel free to leave your valuable suggestions in form of comments. Thanks for reading. Bookmark this site for future use.

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